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Digital Marketing

Digital marketing is a rising sector at a fast pace. Many small and big scale business, as well as companies, is using Digital Marketing for competitive advantage. The process of reaching out and engaging with your customers or users through digital media or through digital technology is called Digital Marketing. There are a number of ways to be used for Digital Marketing to benefit their marketing efforts. The use of Digital Marketing is not limited to only brands but also to market their products and services. In this way, Digital Marketing has become an increased advantage for brands and business. Now a day’s audience can post feedback online through social media sources or through Google reviews on their experience with a product or brand.

Digital Marketing Course in Pune is suitable for fresher as well any of the working employees can join this course. This course will provide a deep understanding and skills of Digital Marketing.

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B2C Interface of Digital Marketing

In previous blog we have seen how digital marketing is affecting B2B marketing and how technology effects on the digital marketing trends in today life. When discussing B2C companies that are targeting consumers directly. B2C industry spread things like how to get a branded video which will provide entertainment and help to go viral or they tend to reach consumers across different channels to increase the sales against competitors.

In terms of Business, Digital marketing is defined by the application of numerous digital tactics and a variety of channels to connect with authentic audience, where they spend much of their time that is on “Digitalize Platforms”. Digital marketing plays a vital role from the website development to a business’s growth, i.e online branding, email marketing, digital advertising, and beyond there’s a spectrum of tactics that comes under the same shed of Digital Marketing. To apply right knowledge, you must be aware of Digital Marketing terms and strategies to apply on Digital Platform. SevenMentor is the Best IT Training and Placement Institute in Pune where you can learn Digital Marketing Course with full of practical knowledge.

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B2B – Business to Business Marketing

Business to Business (B2B) marketing is the act of marketing products and services to businesses using digital platforms. While applying any of the rules the basic principle will be the same. B2B market industry prefers Digital Marketing to be done for them because the B2B industry differs than B2C. B2B marketing is different but simple: B2B is not the same as individual consumers. Business to Business deals and showcasing is portrayed by longer-term associations with fewer clients. Business to the business industry should set Strategic goal & Marketing objective. Strategic goals generate more leads whereas marketing objective increases the no. of leads. Making brand mindfulness abbreviates the business procedure, builds a piece of the pie, and positions a brand as a pioneer in its division. Digital Business will cause deeper as technology keeps changing.

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B2C Business to Consumer Marketing

Business to Consumer (B2C) Marketing is used to sell products or services to the consumer for household or personal use. Most probably in simple term you can say, it is the process of selling products and services directly between consumers. B2c is among the most popular and widely known of sales models.  In B2C products are more important than relationships. B2C marketing targets more of larger markets. While Business to customer marketing business brands is more important. In business to consumer, there is a simple way of marketing and sales cycles. B2C depends on the audience seeking deals and entertainment.

In Business to consumer marketing, we want to more focus on the benefits of the product. Consumers are also totally different in this way they demand a spread of distribution channels for convenience. shoppers are less possible to have an interest in an exceedingly long selling message and wish you to urge right to the purpose. If a company is business-to-consumer (B2C), then the marketing relayed on the price point of products, the moto of digital marketing is to attract people to a business website and to convert them into potential customers without ever needing to speak to a salesperson. For that reason, there is less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building leads to accelerated buyer’s journey on a website. Conclusively, a product will enhance its spot in the marketing funnel than we might consider it as B2B business but it needs to use stronger calls-to-action (CTAs) for conversions. And in B2C companies, digital platforms like Facebook Instagram and Pinterest can often be more valuable than business-focused platforms like LinkedIn.

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The target audience of B2C industry is more on the social media like Facebook and Instagram and without doubt LinkedIn is a B2B focused platform. LinkedIn is basically a platform that is used by many business owners’ founders and many professionals and B2B companies to connect with other business. LinkedIn is a marketing channel and it is used for B2B because of its connection users and quality leads. However, B2C companies can also make use of content and video and targeting capabilities to showcase their expertise and win any new business but if target audience is Consumers then it is a bit difficult to verify and analysis the reach and conversion of consumers. But when we do marketing on LinkedIn the very first thing to know about LinkedIn ads is that they are highly expensive due to the platform they have. Whereas, according to survey, 500 million total LinkedIn users are there and “250 million monthly active users” whereas, on Facebook and Instagram 2 billion respectively people on average log onto daily. So, the to decide target audience and set the goal according to B2C and B2B marketing are more important and it is possible through Digital Marketing planning and strategy.

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Key Elements of B2C Content Marketing

To capture leads is the ultimate goal of B2C Content Marketing as well through this we can convert loyal customers. The key elements can be considered as, Product, Place, Price and Promotion.

  • Product

If you have a viable product then only you can make a B2C Content Marketing. If you have multiple products say, tangible watches, downloads for the white papers, e-books, white papers or a digital product like software, plugin, tools and more, for all of theses we need a target consumer to promote a product. When advertising to buyers, there is an enthusiastic segment included. People are attracted to items in view of how they affect them. With B2B clients, the purchasers are prepared experts who care about the nature of items, their cost-sharing and additionally income creating benefits, and the administration given by the host organization.

  • Design and User Experience

Design is another core factor of effective B2C content marketing. If designs are effective enough then only audience will engage with your content because people first see and then read if they felt that image is more prominent. So, we can say design is one of the marketing factors. In Digital Marketing User Experience matters. Until and unless you don’t fulfill the user’s needs. It aims to provide positive experience that keep a user loyal to the product and brand.

  • Estimate Pricing

Businesses are generally progressively worried about cost, worth, and income potential than purchasers. Be that as it may, they can likewise be all the more promptly persuaded to pay as much as possible – as long as B2C advertisers work admirably of persuading them that the item, quality and client administration will be beneficial.

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In order to successive B2C Content Marketing we need to first set goals by raising the questions like what kind of results we are trying to achieve? In order to achieve something, we need to set then second steps after the goal come is strategy, we need to analyze what action will consumers or our target audience will take. And after setting the goal and strategy we can measure our Key Success Factor.

Another factor to consider in B2C Content Marketing is to know the headline styles that grab consumers. As we said, if your user experience and the graphic is good then only audience will tend to read what is there on the image because our ultimate goal will be to derive the satisfaction from buying the attention of audience. While doing B2C Marketing, Content plays very vital role in the marketing. In order to publish the content on site or blog you must understand your target audience and if you have headlines with catchier, your audience will get engaged with customers. A benefit of driven headlines; it highlights the value of your topic or product or service at the same time.

In this way, we can say B2C Marketing clearly shows and keep changing principles as other marketing areas, but the methods used will be different.

If you are looking to grow business or sell products online, it is always good to have necessary knowledge about marketing trends. To know more marketing trends and to join Digital Marketing Class, please call us or visit our website.

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Author
Rupali Sarwade
Digital Marketing Consultant/Trainer

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